“Hello” Campaign Promotes Amateur Radio

The first components of the ARRL’s “Hello” Amateur Radio public relations campaign now are available. “This campaign will give hams the tools they need to reach out in their communities to non-hams and influence their perception of Amateur Radio,” says ARRL Media and Public Relations Manager Allen Pitts, W1AGP, who conceived the campaign and is its principal Headquarters contact. The “Hello” campaign is aimed at recasting Amateur Radio in the light of the 21st century and focus on its universal appeal. At the same time, it will mark the 100th anniversary of what many historians consider the first voice radio broadcast in 1906 by Reginald Fessenden. More Info